Myra Hurt, RN – RN Concierge

An Inspiring Story of One Nurse’s Journey of Improving Her Business Model to Better Serve Her Patients

August 11, 20233 min read

Myra Hurt, RN – RN Concierge 


Nurses are always looking out for the needs of their patients! When Nurse Myra opened her non-medical senior care business, New Beginnings at Home, she did not realize that the need for medical concierge nursing would be so prominent amongst her patients. 

But with the help of NursePreneuers and the motivation to be the best at-home care service in Columbus, Indiana, Myra opened a sister branch RN Concierge to meet the evolving needs of her patients. Now that’s what we call dedication! 

Myra’s Experiences in Healthcare 

Myra's innate passion for caring for others is what first got her interested in a nursing career. Pursuing a career as an LPN to better care for her family led Myra down a slippery slope of healthcare experiences and educational degrees that sprung her into a career as a Registered Nurse and the manager of clinical services for a skilled home care agency. 

While Myra loved providing care to senior patients, she always felt like she was being pushed to do more and more without the proper resources to do so; which impacted her ability to provide her patients with the best care possible. There had to be a more effective way to provide senior home care, and there was. 

Click here to read Myra’s full story. 

Why Start a Private Duty Nursing Business? 

In an effort to provide her patients with the care that they deserved, and the proper resources to do so, Myra started her own non-medical concierge care service in Columbus, Indiana: New Beginnings at Home

New Beginnings started with basic senior care services such as companionship care, homemaking, self-care, and more. But if there is anything that we can take away from Myra’s healthcare experiences and personality as a whole, it’s that Myra is constantly striving to improve herself and her business to better serve others. 

When Myra saw the need for medical care services she decided that it was time to expand her business model to incorporate medical concierge care, which is right around the time she found NursePreneurs. 

Crossing Paths with NursePreneurs 

When Myra came to us we brainstormed with her on how to incorporate her new business idea for RN Concierge into her existing business model. Setting her up with our IMPACT VIP package and Concierge Nursing Program simultaneously, we provided Myra with a done-for-you support model that included these specific types of support: 

  • Website Revamp 

  • Branding Redesign 

  • Hard Copy Deliverables

  • Email Marketing Set-Up

  • Blog Creation 

  • Internal Systems Set-Up

  • Billing System Set-Up

  • Appointment Systems 

  • Google Workspace Set-Up 

  • One-On-One Business Coaching

  • And More! 


Although the process was not without its setbacks, Myra was able to launch her business in the first week of February 2023, and is currently using the systems we set in place to steadily grow her client base. 

What’s on the Horizon?  

Through RN Concierge it is Myra’s goal of becoming the leading concierge care service in her community–a goal that she will surely accomplish! Contact Myra directly to keep up with her business and learn more about her senior home care services for Columbus, IN. 



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